ROUTINER

Type

Case Study

Role

UX/UI Designer

Year

2023

Programs

Figma, Photoshop

Overview

Roituner is a habit and task tracking app that helps users establish and maintain good habits, track their daily tasks, and achieve their goals. The app's user interface is simple and easy to use, making it easy for users to set up and track their habits and tasks.

Roituner's main features include the ability to create and track habits, set reminders and notifications for tasks, view progress and statistics over time, and connect with friends to share progress and motivate each other.

The app's gamification elements, such as streaks, badges, and rewards, encourage users to continue tracking their habits and tasks, and provide a sense of achievement and motivation.

Roituner's target audience includes anyone who wants to establish good habits, break bad ones, and achieve their goals, whether it's personal or professional. The app can be particularly helpful for individuals who struggle with time management, productivity, and staying organized.

Roituner's business model is based on a freemium model, where users can access basic features for free, but have to pay for premium features such as unlimited habit tracking and advanced statistics. The app generates revenue through in-app purchases and subscriptions.

Overall, Roituner provides a simple and effective way for users to establish and maintain good habits, track their daily tasks, and achieve their goals. With its user-friendly interface, gamification elements, and social features, Roituner is a great tool for anyone looking to improve their productivity and organization.

User Personas

Ali Yildiz

Age: 22

Occupation: Student

Ali is a university student in his early 20s who uses the Roituner app to track his daily habits and assignments. He uses the app to stay more organized in his student life. By utilizing the app's reminder features, Ali finds it easier to complete his assignments and track his other habits.

PAIN POINTS

Time management: Students have busy schedules and assignments to manage. Students like Ali may have difficulty managing their time and tracking their habits.

Forgetfulness: Students often forget class notes, assignment due dates, and other important information. Students like Ali may struggle to complete assignments and other important tasks on time without reminders.

EMPHATY MAP

Thinks: "My schedule is so packed, how am I going to remember when to do my assignments?"

Does: Uses the Roituner app to track habits and assignments, manages time with reminders.

Feels: "The app has made my life so much easier, I can manage my time better now."

Says: "Thanks to Roituner, I can keep track of my habits and assignments, and my student life is much more organized."

Ayse Yilmaz

Age: 35

Occupation: Businessperson

Ayse is a 35-year-old business executive who uses the Roituner app to track her business plans and increase her productivity. By using the app's reporting feature, Ayse can better organize her business plans and understand the tasks she needs to track to achieve her business goals. She also uses the app to track her fitness plan, allowing her to maintain a healthier lifestyle.

PAIN POINTS

Time management: Businesspeople like Ayse may have difficulty with time management due to their busy work schedules and meetings.
Productivity: Poorly organized work plans can make it difficult for businesspeople like Ayse to complete their work on time.
Health: Due to busy work schedules, businesspeople like Ayse may neglect their health. They may have difficulty keeping up with their fitness plans.

EMPHATY MAP

Thinks: "Meetings, work plans, time management... my job is getting more complex every day."

Does: Uses the Roituner app to track work plans, meetings, and other important tasks, increases productivity with reporting features, maintains health by tracking fitness plans.

Feels: "Thanks to Roituner, my work plans are better organized, I can complete my tasks on time, and I am taking better care of my health."

Says: "Roituner has made my work life easier, I can better organize my work plans and meetings. I can also track my fitness plans and take better care of my health."